Not all video content is meant to do the same job.
Some pieces are built to tell the full story, while others are designed to grab attention and drive action.
Most brands need a mix of both.
Long-form content focuses on storytelling and context. These videos are meant to slow things down, explain the “why,” and give people a deeper look into who you are and what you do.
Best used for:
- Website homepage or About page
- Brand storytelling
- Sale or operation overviews
- YouTube or longer Facebook videos
- Building trust with new audiences
Examples of long-form content might include:
- A brand story video
- A behind-the-scenes look at your operation
- A sale recap or overview
- An introduction to your business or team
Short-form content is designed to stop the scroll and drive action. These clips are usually under a minute and are built for social media platforms where attention spans are short.
Perfect for calls-to-action (CTAs), such as:
- “Head to our website”
- “Save the date”
- “Now accepting bids”
- “Sale day is coming up”
- “New offering available”
Best used for:
- Instagram Reels
- Facebook
- Stories
- Ads or boosted posts
Short-form content often works best when it’s **pulled from long-form footage**, giving you more mileage from a single shoot.